Problems: No designer was involved in email creation. The layout of the emails lacked clear CTAs, hierarchy, or brand identity.
Solutions: Improved type hierarchy and visual design made the emails more appealing and easier to navigate. Adjustments to website to reflect design patterns in email helped create a more cohesive brand experience.
This required me to coordinate with marketing to plan a calendar of promotions, learn tools in Hubspot, write copy, A/B test, monitor email performance, and oftentimes work in HTML/CSS to make designs pixel perfect.
This was entirely the result of my own initiative to improve our brand's image.
Results: Revenue from email increased 80%. Email is consistently the top source of revenue for Gallery Direct.
The South Terminal of Austin-Bergstrom International Airport was looking to invoke the midcentury "golden age" of air travel. I achieved this with stylized illustrations of Austin vistas.
Wall art designed for New Era Portfolio and West Elm.
As part of the New Era rebranding effort, I took the initiative to design and write copy for regularly scheduled look books of new artwork.
From top to bottom:
-Li'l Mascots, for a series of babies' rompers promoting various universities. Designed while working for ViaTran Inc., 2011.
-Chuy's Tex Mex. Designed while working for ViaTran Inc., 2010.
-Jargon Word Cloud, a collection of industry terms for a team of phone/internet technicians. Designed freelance, 2015.