Problem: Newsletter signup prompt did not match branding, and the $10 discount offer’s language sounded generic, harsh, and spammy.

Solution: Brand-consistent graphic and language with a friendlier CTA.

Result: 400% increase in newsletter sign ups.

While working for Gallery Direct, it was my job to consistently churn out marketing emails that would make people click. The biggest challenge was the limited options for promotions, meaning I had to get creative naming and describing art collections and descriptions to keep customers enticed.

Under my direction, emails became a consistent top source of revenue for Gallery Direct.